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Normally, if someone asks you to name your favorite store to shop at or favorite restaurant to eat at, automatically you can come up with at least a couple of answers right off the top of your head. If they go on to ask why you frequently patronize these places, your answers could include:

o Great prices

o Fantastic food

o Designer clothes

o Fabulous shoes

o Excellent customer service

o Cozy atmosphere

o Convenient location

o Specializing in certain products or services that you need

All businesses need supplies or products to sell to their customers. Stores need soft or hard goods, restaurants need food, ingredients and appliances; car lots need vehicles, physicians and surgeons need tools for examinations or surgery, etc. Do you have a special supplier that you trust to buy your supplies from on a continuous basis$%:

Different solutions cater to different needs; the same as different suppliers cater to different businesses. The way you think about your personal reasons for patronizing certain businesses, could align with the same thought process of your customers.

Faithful customers are stimulated by companies "assessing" and "satisfying" their needs. Let's face it, we are creatures of habit and so often we get into a routine of patronizing the same businesses over and over again. For those businesses, that's great! For small businesses trying to get a slice of the market's pie, it's going to take a little creative and strategic planning! To lure those customers into doing business with you, your key is to build on and duplicate proven methods that work.

The loyalty of repeat customers is defined by their level of satisfaction when they patronize your business. It may take a little time to penetrate the market share of your competitors, but the tremendous number of businesses that we see up and running, is a good indication that there are a lot of strategic, innovative marketing concepts being successfully implemented.