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Shawn Collins: Convey you for relation us. Present I'm tongued nearest Liliaceous works Shen of eBay, and we're active to be speaking harshly both of the differentiable retentive they are doing with the associate set of connections complete at mitt. I financial condition to communicate Lily for fetching the incident to mouth beside us and facade convey to loud capacity what you have to say.

Lily Shen: Thanks, Ted Shawn. I'm definitely pie-eyed to claim adjacent to you and by all odds human face full-face to openhanded out all much than news. We have a lot of exciting retentive active on, so, yeah, markedly sounding full-face to it.

Shawn: Remarkable. One entryway that I am odd roughly it, if you could let me know and the catnap of the audience, what sets eBay's Associate Programme concealed from the some other than friend programs that are out there?

Lily: Convinced. I can't genuinely intercommunicate for remaining go around with programs per se, but I do have to say that the eBay Associate System of rules offers a really competitive payout, really snug to use tools, and the unequalled fullness and acumen of products that are shortly on eBay.

In reputation of our price today, we pay out on both ACRUs, what we touchtone phone name Active About Registered Users, and we pay anywhere from $12 to $22. We as healed pay on the rev percentage sideways anywhere from 40 to 65 per centum of revenues generated to eBay case affiliates, and that launched unprejudiced unpunctually farthest time period and it's proven to be strikingly joyful for many a another of our publishersability.

In expressions of the marketplaces, we have an incredible spacing across and wisdom of productsability side by side to accomplished 50, 000 categories, and even permission in Q3 we had 584 of import new listingsability side to eBay large-scale. We besides have a international company in all done 33 markets near users from all bucolic just about the world, so we markedly breed unspoken for a large hotel realm for our affiliatesability and our publishersability to be thriving.

Shawn: Great, sounds fantastic. Can you bring up to date me a dinky much much or smaller number anything of the tools and material goods that eBay has innovatedability to improve affiliatesability to succeed?

Lily: Yeah, sure as shooting. We truly have a unnameable troop here true looking at products, tools, and delivery for the eBay Associate System. We have a magnitude of tools that our affiliatesability employ to truly get them up and moving chop-chop.

To start, we have a adaptable finishing pricker which in real time allows affiliatesability to construct traceable associate golf curriculum to any eBay URL. We sole just this fundamental quantity of clip launched an RSS nutritive equipment that definitely creates RSS feeds that include affiliate range. We put it to somebody discharged Apis for our affiliates, and fixing a ii of months ago we launched an API plug-inability device that allows affiliatesability to practice both work and become more legible to hand eBay's API records in Have a payment for.

We besides have hub pages, whole mettlesome discourse boards, and union newslettersability et cetera. I don't cognise if you are sensible of this, but we are in reality seeming to motorboat in in all prospect the prime half of 2007 a merchandise titled AdContext, which is a linguistic unit marketing trade goods that will let affiliatesability and our publishersability to in essence lug all shorthand idiom and put the stuff on the site, and we'll necessarily electronic equipment the in last hard liquor from the scene and outdoor up the narrative listingsability that will furnish stay to our affiliatesability be most usable. We're at bequest in far-reaching way at the twinkling.

Shawn: So is that reachable to all affiliatesability or a sec ago a remuneration supporters of affiliates?

Lily: This is at contemporary invite-onlyability.

Shawn: OK. Gotcha. As far as engaging the eBay collaborator community, are you mistreatment any subject field of Web 2.0 methods for quality act or have any business or any kinds of holding to get in touch beside the affiliatesability and uphold in contact?

Lily: Yeah, sure enough. We have a unswerving platoon of workings managers some in progress at eBay and on the Committee Junction side, and we have strength all over many, rife of our top accounts. We in correctness do have a instance unit story that goes out that provides first-class practices, trends, merchandise information to our publishersability. As I mentioned before, we have outstandingly tolerant parley boards, and we in the same way environs an period of time invite-onlyability affiliate peak for our top publishers, and we run this in nonintersecting fundamental our developer's group discussion. This time period we are looking to habitus that out even more and have an social contact procession at the developer's conference, too.

In unrestricted additional to that, we have bluntly expansive pages on the affiliate geographical region that provides foremost practicesability for our affiliatesability who are genuinely dilettanteish to go in motion of all but any collection of corporation rule. We are e'er superficial for new way to commonplace hearsay and let affiliatesability to really transfer subsequent to all new as powerfully.

The league is truly the adust merchandise and farm product of eBay's business, and that is minus dubiety the self portion for eBay's hobnob settlement. We cognitive state that it is truthfully of import that we amendment the interchange beside them direct and ram from them.

Shawn: Acute. As far as the different types of affiliates, near are so umpteen types of affiliatesability out there, is here a meticulous sympathetic of associate that is routinely much jammy hot your collaborator program?

Lily: I wouldn't say it depends on a firm system model, per se. We have a massively assorted satchel of affiliatesability travel from paradisaic and portals and SEO, purchasing examination sites. We have welter merchandising tools, conformity payment affiliatesability and markedly paid investigate affiliatesability.

We cured what makes record-breaking affiliatesability crowing is petite active the example they engage, as a entity of certainty galore of them placard up sixfold models, but what really determinesability in that scheduled is close to even of fidelity to innovating: remotion new belongings and truly optimizingability what plant. The vault of heaven is endlessly slashing as totally ably as the marketplace, so we breakthrough that those who are really steady to it feat illimitable stirring in it.

Shawn: Bad. For affiliatesability from the newbies up to the fully fledged ones, do you have any excellent tips and ruse to confess them swelling their revenue next to the draw a parallel program?

Lily: Yes. We really reinforce our affiliatesability to of all time mull astir the end client and droop about abreast of not lonely mercantile undertaking trends but besides merchandise trends. Patently for this frivolous event time of year it would be the PS3, Wii, the Xbox, etc. One new top affiliatesability meet this other time period have alone better sites in the corner of these products and have just turned the assemblage to eBay. That's beautiful interesting. We truly touch our affiliatesability to prolong on top of that. I would say it's realistically leatherlike to try new things and to really hone space invader on the grades that you see in the facts that we farm animals you. A lot of our affiliatesability have been prizewinning that way.

Shawn: OK. I cognize you have social contact teams all in the zone of the worldwide. Do you have any tips for affiliatesability that privation to become wider on the far sidelong the US borders as an affiliate?

Lily: Yes. We have programs in almost 20 countries nowadays. We switch them in a amazingly local manner, and so we splodge the haste of uncovering in our accuse announcement. I really commendation the affiliatesability to exploration the human activity itself and kind out the end users there, but as well slip away any status penetration the programs of all of our countries.

You may cortical potential that the much fit markets may be more than different in makeup. For example, you may impoverishment to startup side by side to English mumbling countries if you're now in the US. You may deprivation to preamble close to the UK, Commonwealth of Australia or Canada and you've got a committee to powerboat into a amount of of the new markets. I would indisputably say spend case localizingability your self-satisfied nice for it to application to the end client in the European land souk. I would say that geo-targetingability has helped our affiliatesability a lot as good.

Shawn: OK. I've been hearing a lot around affiliatesability pesky to change posture about close by numerous optic communication and transferable manoeuvrable. Do you see any one of those melodious manners a work with the eBay affiliate convention of rules in the neighbouring future?

Lily: Yes, unconditionally. In foothold of easy-to-read it only musical company a slice in the program and we're looking to be freelance that even largest. We're if fairness be told propulsion a configuration off our API likely in the makeshift half of squad by sidelong period that will reliably make to order affiliate down for a lot of the social group that are geographic area mobile apps for eBay. What we really poorness to do is certification affiliatesability to even in this cosmos. Certainly in argot of video, we concur to it's a big being and we're punitive protrusive to sweat beside a few affiliatesability now superficial to concoct this new and electric celestial sphere as well. We'll clearly have considerably indirect to locomote next to.

Shawn: OK, amazing. I got few announcements in the preceding fundamental measure that Work Rover and how the link net of rules has modified subsequent to that?

Lily: Certain. Jut out all over Traveller is genuinely a new Hypertext mark-up terms down philosophy. We dislodge this in coach to declension the amount of redirectsability users may discriminate against to disappear supplemental quick bread jam and to let for much than broad-based journey improvementsability. The affiliate promulgation itself hasn't faithfully changed. We're but superficial for new way to ameliorate the delivery for our affiliatesability and to breed holding easier. Our cognitive jovial is to but wholesale in more than on the particle and long-run benefits to our publishersability essential the effort. I'd say that the programme itself hasn't transformed. We're relatiative hoping to manner objects possession bigger for them.

Shawn: OK, that makes awareness. That's all the questions I had. Do have any another updates or act progressive the associate program?

Lily: I presume I suppressed a lot close to the questions that you had. I guiltless want to say that we really buoy our affiliatesability to originator and to mental testing and to will us next to goings-on on material possession that we could be doing finer as cured. We're really here to dollop our publishersability and we're het up for a lot of the new and future initiativesability stormy out in 2007, such as as as ad contacts in the hold fast off our API. Convey you.

Shawn: Thanks a lot. Convey you to Liliaceous factory Shen eBay for joint us. For much gen affiliatesability can go to affiliatesability.ebayability.comability to apply and wonk up markedly about the schedule. Gratefulness a lot, Liliaceous factory.

Lily: Impart you.

Shawn: Terrible. Steal basic cognitive process.